Quanta School, "Altseason"
Subscription programme on portfolio management using fundamental analysis: a weekly learning loop, 84% retention over a year, zero refunds.
About the course
A subscription programme inside a Web3 investment community, built around portfolio management using fundamental analysis. Members got three model portfolios by risk profile, asset analysis (FDV, GitHub commits, TVL, active users, fees and revenue, unlocks, holders), weekly reviews of DeFi deposits, a low-risk airdrop tracker and access to venture deals.
I initiated the programme as a way to monetise another, less sustainable product and ran it for about a year; analysis and investment decisions stayed with the analyst. The founder closed it in August 2025 on a unit-economics analysis.
ADDIE: my part
Analysis
Involved: Ran a series of surveys in the Telegram channel: open questions that surfaced the audience's pains and checked whether people understood the terms used.
Design
Involved: Initiated the product and designed its learning loop: every week a digest, a deck and a live call. Entering venture deals (from $10K) went through onboarding with the analyst.
Development
Involved: Ran the weekly material cycle: digests with portfolio results, news, passive-income yields, project analyses and venture statuses, plus the weekly decks. Built a Python bot for personalised notifications and a rates parser for members.
Implementation
Involved: Ran the programme for about a year. Added elements over the iterations: a free in-depth course for members without a grasp of the fundamentals, educational webinars, the Python notification bot and the rates parser.
Evaluation
Involved: Built a metric tree on the HEART framework: state metrics plus churn indicators: the member doesn't apply the practice, goes silent, doesn't understand. Retention over a year: 84%, zero refunds. Interviewed every member after they decided to leave the community: 75% cited price, 25% personal circumstances. The notification bot logged members' choices: weekly calls and lending-protocol rates came out as the most valued.
Unit economics ended the programme: about $2K a month from subscriptions (plus side sales) against about $4.1K of delivery cost; break-even needed twice as many subscribers. The founder closed it in August 2025 on this analysis.